Beginner Tips for Using YouTube
Did you know that YouTube users upload over 300 hours of raw video per minute? Video marketing has had tremendous success for both large brands and emerging companies in recent years.
As a business person, it makes sense to take advantage of one of the largest marketing platforms online. To get your business channel up and running, we’ve listed here five expert YouTube tips for beginners.
1. Don’t steal other people’s descriptions, tags, or titles
As a beginner, you might be tempted to copy the metadata from high-ranking videos perhaps as a way to get your videos to rank highly as well – but this rarely happens. People also assume that they will get the attention of powerful YouTube influencers and be honored for noticing well crafted metadata.
The opposite usually happens. These people will get annoyed that you’re copying their work and they won’t want to talk to you. This is the worst way to kick start your YouTube campaign especially if your goal is to become connected with well established networks.
2. Always include hyperlinks in the description box
It’s easy to ignore simple things like including a hyperlink in the description text but keep in mind how cumbersome it is to copy and paste web addresses on your computer browser. It’s safe to assume other users feel the same way. Always have a link that users can click easily to proceed to your web page, blog, or social media handles.
3. Consider investing in YouTube ads
If you’re looking to get more visibility for your brand, then at some point you will have to look into paid YouTube ads. Even if you’re new to this, you can find a lot of information about how to start and tips about investing in paid ads. When targeting a specific demographic, gender, or location, it’s a good idea to have paid ads.
Keep in mind that YouTube ads are not a prerequisite for success; however, based on your specific channel and the nature of your target audience, it could be a valuable addition to your toolkit. At the end of the day, having good content and being able to engage with your audience will determine whether your channel grows. But having YouTube ads is definitely the icing on the cake.
4. Analyze and optimize your videos constantly
It doesn’t matter how effective your last video was: your content can always perform better. Once you get your channel moving in the right direction, its time to see how your system is performing. Use tools like YouTube Analytics for a technical breakdown of your performance so you can learn more about what is working and how you can optimize your channel to maximize exposure.
YouTube Analytics allows you to examine your audience closely so you can get a deeper understanding of the people who watch your videos. It can also show you why some videos performed weakly and why your budding tactics aren’t working (if that’s the case).
5. Remember to watch other YouTubers
It’s important to consume as much information as you can when starting out. Focus on creative, original videos that give you interesting ideas. Spend time brainstorming ideas for creating new videos, and use your target audience as your guiding principle.
#Keep things short.
#Criticism isn’t always a bad thing. The troll nonsense notwithstanding, there could be some useful tips in the comments.
#Browse through other users’ subscription feed to discover new channels.